Google reviews drive local search visibility and trust. Most satisfied clients never leave a review unless they're asked. The contractors who get the most reviews ask at the right time, make it easy, and use a clear, friendly message. Here's how to ask for Google reviews after a job — with templates you can use.
When to Ask
Right after the client has seen the completed work and expressed satisfaction. That might be in person at walkthrough, or within 24–48 hours after you've sent the completion photos or final invoice. Don't ask before they've had a chance to see the result or before they've paid (unless your terms are net-30 and you're comfortable asking after completion).
Make It Easy
Send a direct link to your Google review form. In Google Business Profile, you can get a short link that opens the review dialog for your business. Use that link in your text or email so the client doesn't have to search for you.
Templates You Can Use
Text (short):
"Hi [Name], thanks again for having us out for [brief job]. If you have a minute, a Google review would mean a lot: [link]. Thanks!"
Email (slightly longer):
"Hi [Name], We're glad we could get [brief job] done for you. If you're happy with the work, we'd really appreciate a quick review on Google — it helps other homeowners find us: [link]. Thank you!"
After sending photos:
"Just sent over the before/after photos. If you're happy with how everything looks, we'd love a quick Google review when you have a moment: [link]. Thanks!"
Don't Offer Incentives for Reviews
Google's guidelines prohibit offering anything of value in exchange for reviews. Don't offer discounts, gift cards, or freebies. A simple ask and a direct link is enough.
Bottom Line
Ask for a Google review right after the client has seen the completed work and is satisfied. Send a direct review link and use a short, friendly message. Do it on every job and your review count will grow.
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